This was a great opportunity to work with a world-class designer and brand in the $3 trillion fashion industry.
Our philosophy is that Fashion is what you wear; Technology is what you carry. We developed an entirely new HP sub-brand, “Engineered by HP” to make traditional objects smart.
My Role:
I worked with customers to understand their business, market, and brand strategy, which translated into an intelligent product. I worked as a liaison between customers and suppliers to ensure that the design intent and functional attributes were maintained.
According to Isaac Mizrahi, “Inspiration is Everything.” Isaac Mizrahi is a four-time CFDA award winner and has been a leader in the fashion industry for almost 30 years. From his ready-to-wear collections to his role as a judge on Project Runway All Stars, Isaac has always displayed an artistic flair and encouraged his followers to “look for inspiration in their world and turn it into something beautiful.” Understanding the designer, the industry, and the end customers was key for the watch design.